QupleTech’s main focus is helping mobile game advertisers in acquisition and retention of loyal and paying users for their mobile games on a performance basis. As a performance marketing company our foundation lies on 3 main layers: advertising channels, audience data and gamer behaviour prediction technology.
Traffic: We use a mix of media channels to deliver the campaigns with best performance: programmatic ad exchanges, social networks, ad networks, etc. However programmatic (RTB) is the dominant channel, allowing us to reach huge user base while keeping the targeting precise.
Audience Data: We leverage proprietary behavioural audience data to reach most relevant audience for mobile games of different kinds.
Prediction: Automatic optimisation is our core technology for effective media buying. It uses machine learning algorithms to target users which will convert into gamers with higher lifetime value and longer lifetime, while keeping costs low enough to allow ROI maximisation.
Most successful campaigns are usually result of our close collaboration with advertiser’s marketers to combine in-game behaviour patterns knowledge with high-performance media buying technology.
We’re trying to keep focus on what we’re best at: acquiring engaged users with high LTV. So we’re not a full-fledged advertising or PR agency, not a publisher monetization platform and not an application analytics company.